And that's down to the buying experience solution. Worse still, plenty will feel disappointed even if they win their tickets. That anticipation is what delivers the stress of buying the tickets and the anxiety of if they'll be lucky enough to procure them. Sadly, with demand almost always being higher than supply, many fans will be disappointed, and they know it. If the process of procuring tickets were guaranteed and seamless, then the excitement would be all we had to face. They're all emotions delivered using the same chemicals, but how we interpret them is down to how we feel and what we think about the process and solution. How does the fan feel when approaching such an issue? It's just another frustration for the entertainment-loving gig, concert, and festival-goers - but not for much longer, we hope. Scroll through the established ticketing sites right now, and you'll find that most acts and events remain postponed or cancelled. TV shows, awards ceremonies, and live events.However, the anxiety of online ticket purchasing isn't solely limited to one experience, and there's room to improve the customer experience for: The most popular, and those causing the highest levels of frustration and anxiety, are typically gigs and live music events - these are the highest priority to manage queues. The anxiety comes not only from if they'll be lucky enough to land the tickets they want but also from the experience of procuring them via online agencies and ticketing systems. More events will add to the total tally each day, and with them, the problem all fans faced, and that's how to get their hands on the tickets they're the most desperate for. Unlike retail stores that have continued to be able to sell their products, tickets and tours, if not already, will soon become available again as fans are allowed back into stadiums and arenas. Which events and experience are prone to surges in traffic volume?Īfter a year's worth of major events being taken clean off the table, where large groups once gathered to revel in an exhilarating shared experience, finally, the time is coming to return to life as we knew it.
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